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Monday, February 4, 2013
The easy way to manage your social media efforts
many business owners, social media can be a stressful endeavor.
Between the investment of time, the challenge of measuring returns,
plus keeping up with the latest platform, it's no wonder so many
entrepreneurs are giving up in frustration. So here's 5 tips to help you
manage your social media efforts - and expectations.
goals. Are you trying to build awareness, increase sales, or become a
resource? Understanding the role you want to take will better help you
stay focused and motivated.
Know your audience. What platform
are they using? There's no point in creating a Facebook page for an
audience that would much rather read a blog.
Pick a platform.
With so many social media sites, it can be overwhelming trying to manage
them all. Pick one or two that you're comfortable with while still
allowing you to reach your audience.
Have a strategy. Creating a
"destination" for your audience can help you measure success. For
example, you can offer a free eBook through your Facebook page that
visitors can receive when they give you their email. In this case,
getting their email address is your real goal.
Manage your time.
Instead of running your social media campaign in small increments
throughout the day, set aside a block of time and stick to it. Mobile
devices also make it easy to manage social sites during down times like
standing in line at the bank.
Marc Gordon is a marketing consultant,
professional speaker and author specializing in small business. His
articles have appeared in hundreds of publications, journals, and blogs
throughout North America. His online show, marctv, has been rated one of
the top 25 B2B blogs on the web.